The famous It's Quicker by Rail slogan was widely used by the London and North Eastern Railway in the 1920s and 30s. It followed the reorganisation of the railway network in 1922, which resulted in the emergence of the LNER, and the appointment of William Teasdale as its advertising manager the following year. Teasdale was a great believer in the power of poster advertising and commissioned a number of well known artists at the time to design them.
This one is by Guy Seymour Malet (1900-73) who combined the talents of painter, engraver and writer, and who had studied at the Grosvenor School of Modern Art in the 1920s.
Posters such as this were intended to catch the eye of passengers as they idled away their time on a draughty and perhaps depressing platform. They use attractive and relaxing images of the countryside, with their attendant associations based on traditional English virtues of trust and reliability, to represent rail travel in a pure and positive light.
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